The Email Marketing 1:1
Your email marketing doesn't need to be this complicated.
But every time you open your email platform, there's that familiar feeling of:
“Right. What the hell am I supposed to do now?”
There are segments. Automations. Campaigns. Forms. Reports. And a frankly ridiculous number of buttons.
Then there's the small matter of knowing what you should actually be sending.
That's where I come in.
Bring me your email marketing mess, your questions, your account and all the things you've been meaning to sort out.
I'll bring years of email marketing experience and a very strong opinion on what I think you should do next.
“The training was well formatted, perfectly pitched and I got all the answers to my questions and more! Vicky was friendly, welcoming and quickly established what I knew and where best to help me so we could achieve our goals. I set myself a target of 1500 subscribers by the pre-order launch and we’re still several weeks away and we’ve smashed our target, currently on over 1800!! Since the training Vicky has continued her support and been an invaluable help.
I know without Vicky I wouldn’t have had the knowledge or confidence to execute our email marketing the way I have. I gained more knowledge in those 2 hours than I had in several years of self-learning! I would highly recommend booking a training session with Vicky, you won’t regret it and your investment will come back 10-fold in the time saved and improvement in your strategy!”
~ Charlotte Russell @ Pawprint Family
What can we work on?
Pretty much anything email-related.
✓ Strategy
What you're sending, who you're sending it to and whether it's actually doing anything useful for your business.
✓ Automations
What's working, what's missing and what probably doesn't need to exist at all.
✓ Campaigns
How to make your emails more interesting than “Just a reminder that we're still here.”
✓ Your list
How people are joining, what happens once they're on it and whether you're making enough use of the people already there.
✓ Copy
Because sometimes the strategy is fine and the email just needs to sound a little more like a human wrote it.
…Or maybe you've got something completely different you want to work through.
That's the point. There's no set agenda.
Why work with me?
I've been doing this since 2017, working with ecommerce and FMCG brands on strategy, copy, campaigns and automations.
I've worked inside Mailchimp, Klaviyo and Kit, so I'm not just there to show you where to click.
I'll help you work out whether you actually need to click it in the first place.
Because there's a lot of email marketing advice out there.
A lot of it is very good.
A lot of it is also completely irrelevant to your business.
I'm much more interested in: “What will actually make a difference here?”
What happens in your 1:1?
Before we meet, I'll ask you a few questions about your business and what you'd like to get out of our time together.
Then we get stuck in!
We'll look at your actual email marketing, talk through what's working, what's not and what I'd prioritise.
You can ask me anything. Nothing is too basic, too niche or too embarrassing.
And yes, you can show me the thing you've been staring at for three weeks without understanding.
I'll explain it.
I'll tell you what I'd do.
Your session is recorded too, so you can come back to it afterwards whenever you need it.
What you'll leave with
A clearer idea of what's working.
A better understanding of what needs attention.
Answers to the questions you've been going round in circles with.
And, most importantly, a plan for what to do next.
A little email marketing street cred
I've been working with Mailchimp for years, including as a Mailchimp Pro Partner since 2020.
Along the way, I've had the chance to work with the Mailchimp team on everything from webinars and in-person events and blogs.
I've even had a few things I've said about email marketing displayed at the Design Museum in London. Not bad for someone who spends a lot of time staring at email dashboards.
Below are a few of my Mailchimp highlights.
A chat with Deana Thornton, Mailchimp's Ex-Director of Commerce Marketing, about running successful promotions.
Some of my thoughts on the future of email featured in Mailchimp's Email is Dead exhibition at Design Museum in London!
Interviewed alongside my fabulous client Georgina for the Mailchimp series: Get Back to What You Love.
Featured in This Holiday It's Personal, Mailchimp's holiday marketing report (page 29!).
Who needs BBC Radio 4’s Desert Island Discs?! I was interviewed for Mailchimp’s own marketing version: Desert Island 5.
