Drive sales

Build loyalty

Email marketing for scaling ecommerce brands

Achieve maximum impact and income with targeted and effective email campaigns.

Strategy meets email copy meets growth.

No more missing out on sales

No more abandoned carts

Is your signup process nice and smooth?

Are your automations set up and optimised? All of them? Be honest! From post purchase and welcome, to winback and sunset. You need them set up and you need them to be effective.

Already starting to sweat a little?! This is what I’m here for.

RACHEL HOLLIS ~ 4x NYT Bestselling Author, Podcaster, and Motivational Speaker

“Vicky is a lifesaver! As much as I know how to write an email I definitely don’t know sequencing or automation or how to make sure people actually receive the email I’m writing. I’m so grateful for her help!”

Build a list? Yes.

But what you do with it matters more.

Lead magnets. Flows. Drip campaigns. Segmentation.

Don’t worry - we won’t drown in jargon.

We’ll build smart, strategic automations that scale with you, support your launches, and strengthen your customer relationships. Because when done right?

Email isn’t just a channel. It’s a revenue stream.

With the right strategy, email marketing can outperform every other digital channel. We’re talking ROIs of 36x - or even higher.

 Work with me

THE PROMO PACKAGE

Get your seasonal promotions prepped, polished, and ready to roll. Stop scrambling and start selling with confidence.

LET’s MAKE SALES

THE EMAIL INTENSIVE

New arrivals seeing tumbleweed instead of a red carpet? Upsells not selling? Carts collecting dust? If you need fixes fast, this is for you.

GET IT OFF MY TO-DO

THE 90-DAY INBOX IMPACT

Have me as your in-house email marketing ally for three months, optimising every element of your email strategy and driving tangible results.

UPGRADE MY EMAILS

Ready to utilise the most effective marketing channel for your business? You’re in the right place.

 Latest from the blog…

 
Blog
Why waitlist emails work (and how to use them to nail your next launch)
Why waitlist emails work (and how to use them to nail your next launch)

Waitlists are a smart, low-lift way to boost your launch. They build your list. They build buzz. They build buyer intent. Just keep it simple, stay on-brand, and test what works for your audience.

Read More →
Crafting clickable emails | Email teardown with Emily Ryan
Crafting clickable emails | Email teardown with Emily Ryan

Tattly’s emails are full of colour, packed with big graphics, and instantly recognisable - even if you didn’t read a word. They use a clear layout so even though the emails are on the longer side, it doesn’t feel like a chore to scroll. You just want to keep going.

Read More →
Mastering email marketing for luxury brands | Email teardown with MaryAnn Pfeiffer
Mastering email marketing for luxury brands | Email teardown with MaryAnn Pfeiffer

Luxury brands can fall into the trap of style over substance - prioritising sleek visuals and dreamy aesthetics while neglecting the strategic backbone that drives conversions. But successful luxury marketing often has more in common with B2B than it does with traditional ecommerce.

Read More →