Allow me to introduce myself…
I’m Vicky, an email strategist & copywriter based in Buckinghamshire, UK.
I’m an #emailgeek.
I help serial entrepreneurs launching or scaling ecommerce brands turn email from an afterthought into automated sales, while they focus on their next big success.
“Vicky is highly motivated and unbelievably organised. Her knowledge of Mailchimp is outstanding and since working with her our customer engagement has increased by over 600%. She is a hidden gem.”
~ Tricia C @ Bondi Body
How it all began.
There’s a saying in the email community, “you don’t choose email, email chooses you.”
For me it happened back in 2017, when the lady who ran a networking group I was part of asked me to take over her Mailchimp newsletter. She knew I worked in marketing and so thought I was the obvious choice. I tried to protest that I didn’t have any email experience, but she persuaded me into giving it a go.
I had great fun designing and writing those emails! I wanted to learn more and do more. So I started reading email marketing blogs, following email experts on social media and attending webinars.
In 2020, I completed all the necessary certifications in Mailchimp's Partner Academy to become a Pro Partner.
I remain one of only a handful of Mailchimp Pro Partners in the UK.
How it’s going now.
I continue to hone my skills, staying ahead of the game when it comes to industry trends. Not content with just mastering the basics, I have gone the extra mile to complete industry-renowned trainings, including Samar Owais’ eCommerce Email Bootcamp and Copyhackers 10x Emails.
My expertise in email marketing has earned me media recognition, with contributions to articles in Red Magazine and Brand You Magazine. I was also interviewed by Jake Humphrey for the Three Minute Masters Podcast in collaboration with The High Performance Podcast.
What else do you need to know?
My background is diverse, with experience spanning sales, marketing, administration, and even even a rather unconventional stint in wild animal care. For two years, I worked at the British Wildlife Hospital Tiggywinkles, an experience that has significantly shaped my skill set and approach to my current role in email marketing. I’m told that my standout quality is my calm approach, and I fully attribute this to my experience handling and caring for foxes and badgers!
I’ve been interviewed for some pretty awesome publications. Click to read…
"We had the pleasure of working with Vicky for five years, and honestly, she was incredible. What started as some training sessions evolved into her managing our entire email platform, and we couldn't have been happier with how things grew.
Vicky had this amazing ability to take our half-baked ideas and turn them into actual strategies. We'd throw concepts at her constantly, and she never made us feel like we were asking too much. Instead, she'd patiently work through everything with us and give us a clear blueprint for execution. The automations and segmentation we built together were way more sophisticated than anything we could have done on our own.
What really stood out was that Vicky wasn't just technically skilled (though she absolutely was) – she's a strategic thinker with real depth of experience. She challenged us in the right ways and helped us see possibilities we hadn't considered. She genuinely felt like an extension of our team rather than an outside contractor.
And beyond all the professional stuff, she was just lovely to work with. That might sound like a small thing, but when you're collaborating closely with someone for years, it makes all the difference.
Thank you for everything, Vicky!"
~ Robyn Peters @ VanCatUK
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