By examining real-world examples, we can gain insight into what makes a Black Friday email marketing campaign effective.

My reaction when I first read this email was “why have Paperchase sold my data to Tesco?!” It turns out that Tesco actually brought the Paperchase brand back in January. That was just the first thing that put my back up about this email.

Your email fonts and images should work in conjunction with your branding, driving conversions.

Quizzes, on average, have a 40% conversion rate, and some industry averages are even a little higher than that. That means 4 out of every 10 people will likely become a lead when you use a lead generating quiz.

Most brands know that email marketing has the potential to lead to unbelievable business growth. But they don’t have Derek Trotter’s brash business bravery.

Building healthy relationships with your customers is more achievable than ever. Despite vicious rumours, the number of daily email users is still climbing. Making it one of the oldest, yet most effective of messaging channels.

We need to play our part and create permission-based, well designed and relevant emails to help them out! The key to avoiding spam filters is understanding how they work.

They’re fun, silly, and a means to inject some life into your newsletters and email campaigns. Particularly for marketers who want to use more than just words and static images.

As an advocate of multichannel marketing I thought it was about time I delved into how businesses can integrate and utilise Pinterest with their email marketing.