What made you hit ‘Buy Now’ in 2025? 32 experts reveal the emails that got them to act!
In the world of email marketing, some campaigns stand out more than others, making us click "buy now" without hesitation. But what exactly makes an email campaign memorable? Is it the timing, the offer, or the personal touch that makes you pull out your wallet? In this blog, I’ve gathered insights from 32 marketing experts and business leaders who share what caught their eye in 2025.
Honest help, not hype, seals the sale
A climbing gear company sent me an email with the subject line "You've been looking at the same harness for three weeks."
No discount. No urgency tactics. Just a single paragraph that said "Look, if you're still researching after three weeks, you probably have questions we didn't answer on the product page. Reply to this email and I'll tell you exactly what you need to know. I've been climbing for 15 years and I'm not trying to upsell you."
I replied asking about durability for outdoor climbing. Got a response in an hour from someone who actually knew what they were talking about, recommended a different model than the one I was looking at, and explained why.
Bought the one they suggested. The campaign worked because it treated the sale like the beginning of a relationship instead of the end of a funnel. No manipulative countdown timers or fake scarcity. Just someone who gave a genuine answer that helped me make the right choice.
Nirmal Gyanwali, Founder & CMO, WP Creative
A primed audience turns emails into instant sales
The strongest campaign we ran this year worked because the audience was already waiting for the email to land.
We ran a large social competition to win our gym gear, so entrants were invested before inbox delivery even mattered. When we announced the winner, we included a voucher for everyone who entered, which turned attention into action straight away. The click through rates were noticeably higher than anything we see from cold lists, and redemptions translated directly into sales. Follow up reminders performed just as well because they felt like a continuation, not a push. It wasn't clever copy or aggressive discounts that drove results, it was expectation. When people know why an email is coming, clicking buy now feels natural.
Adam Boucher, Head of Marketing, Turtle Strength
Personalised stories at Peak Moments drove conversions
The best email marketing campaign I saw this year wasn't just about a flashy offer—it was a perfect blend of timing, personalisation, and storytelling. A retail brand sent a series of emails tied to a seasonal promotion, but what made it stand out was how each message felt uniquely tailored to me as a customer.
Instead of generic "sale" emails, the campaign used my past purchase behaviour and browsing history to highlight products I was most likely to be interested in. One email opened with a short story about how the product could solve a real problem or enhance daily life, followed by a clear, visually appealing CTA. The timing was impeccable too—sent at the moment I was most likely to engage, based on past interactions and engagement patterns.
Several elements made me click "buy now":
Personalisation: I felt like the brand really understood me and my needs.
Story-driven content: Rather than just listing features, the email showed tangible benefits, making it easy to imagine the product in my life.
Urgency without pressure: The promotion had a clear deadline, but it wasn't pushy; it created a natural incentive to act.
Seamless design and experience: Mobile-friendly layout, quick load times, and an easy checkout link made the purchase frictionless.
The campaign's impact wasn't just the single sale—it reinforced brand loyalty and increased my engagement with subsequent emails. For marketers, the lesson is clear: successful email marketing is about relevance and experience, not just discounts. Offers matter, but the way you connect with your audience, provide value, and make the purchase journey effortless is what turns opens into clicks, and clicks into conversions.
This campaign reminded me that email remains one of the most powerful channels for driving revenue, but only when it's smart, strategic, and human-focused. The combination of personalisation, timing, storytelling, and usability is what creates those irresistible "buy now" moments.
darwin liu, CEO, X Agency
Fast delivery offer won the order
I'm going to be honest - as someone who spends most of my day thinking about logistics and fulfillment, I don't often click "buy now" on marketing emails. But one campaign that got me this year was from a premium coffee roaster that nailed the intersection of personalisation, timing, and genuine value.
What made it work? They sent me an email right after I'd been browsing their site but hadn't purchased. Nothing groundbreaking there, but here's the twist - instead of a generic 10% off code, they offered free expedited shipping on my first order with a guarantee it would arrive within 48 hours. As someone who runs a fulfillment company, I appreciated that they understood their value proposition wasn't just the product - it was the delivery experience.
The email copy was brilliant too. They didn't bury the offer. The subject line was "Your coffee, Tuesday morning" - sent on a Sunday evening. They knew their customer. I work long hours, I'm always thinking ahead, and the idea of starting my week with fresh coffee delivered fast was compelling enough to convert me immediately.
From working with hundreds of e-commerce brands at Fulfill.com, I've seen that the most successful email campaigns share three elements. First, they're hyper-relevant to where the customer is in their journey. Second, they remove friction rather than just offering discounts - whether that's free shipping, easy returns, or fast delivery. Third, they create urgency without feeling manipulative.
What I tell brands we work with is that your fulfillment capabilities should inform your marketing strategy. If you can deliver in two days, make that the hero of your campaign, not just a footnote. If you offer sustainable packaging, lead with it. The coffee company understood that their fulfillment speed was a competitive advantage worth highlighting.
The best email campaigns in 2025 aren't just about clever copy or big discounts anymore. They're about understanding the complete customer experience, from click to doorstep, and building your message around what actually matters to your audience. That coffee email worked because it promised me exactly what I valued most - quality product, delivered reliably and fast. Sometimes the best marketing is just excellent operations wrapped in a compelling message.
Joe Spisak, CEO, Fulfill.com
Value reframe and clarity outperformed discounts
What was the best email marketing campaign you saw this year, and what made it stand out enough to influence a purchase?
The most effective email campaign I saw this year was a "value-reframe" style offer, where the brand positioned the purchase not as a cost but as a financial optimisation decision. Rather than relying on urgency or flashy discounts, the message clearly illustrated the lifetime financial gain relative to the upfront spend. This approach works because, when done well, it shifts the decision from impulse to logic, which is far more compelling for financially aware consumers.
The campaign also stood out because of its simplicity. The email avoided the usual clutter of graphics and social proof and instead used a concise narrative: Here is the exact problem you are facing, here is the measurable benefit of addressing it today, and here is the clearest path to do it. In an era where inboxes feel oversaturated with hype, clarity can be the most persuasive differentiator.
Dennis Shirshikov, Head of Growth and Engineering, Growthlimit.com
Right moment and mood sold the tea
A tea company I adore sent me an email with a single, simple message: "Still craving chamomile?" It included a 15% discount code and an image of an empty teacup. The timing was perfect--it hit my inbox during my post-weekend relaxation time, right when I was already yearning for chamomile tea.
While the 15% discount was nice, the real reason I clicked was because the company clearly understood my current need for relaxation. In our work, we strive to craft guest email content that delivers that same comforting experience. The key is to avoid excessive promotion and instead focus on creating the right emotional connection.
Damien Zouaoui, Co-Founder, Oakwell Beer Spa
Timely education made skincare feel essential
A small skincare brand launched an email campaign that stood out to me as the most notable marketing effort this year, primarily because it focused on skin barrier repair just before a heatwave hit. The timing was impeccable, and the approach was educational rather than salesy, which drew me in right away. The email began by explaining how heat and humidity can cause the skin to lose water through the skin barrier, and then introduced ceramides and panthenol as solution ingredients. This thoughtful mix of seasonal relevance and scientific information made the content both valuable and engaging.
Our own email campaigns aim for similar impact by leading with educational content that explains how ingredients work and what benefits the products offer, before presenting them for purchase. When customers understand the "why" behind the product, they feel equipped rather than pushed, and that tends to lead to more organic decision-making. Coupling problem awareness with clear pricing often drives better clicks and conversions.
Hans Graubard, COO & Cofounder, Happy V
Honest craft story earned my trust
One campaign that really stayed with me this year came from a small skincare brand I follow. The email didn't look like a promo at all. It opened with a short note about how they almost canceled a new product launch because the first batch didn't meet their own standards. They shared a few photos from the testing table and a quick explanation of what they changed.
Only at the bottom was a quiet link saying, "If you want to try the improved version, it's ready." No countdown or bold discount but just a simple "here it is."
That honesty made me click. It felt like they were letting me into their process, not trying to sell me something quickly. The timing also worked because I was already curious about the product, and the story made it feel more trustworthy. It wasn't the offer that convinced me. It was the feeling that I was buying something made with real care.
Kseniia Andriienko, Digital Marketer, JPGtoPNGHero
Personal touch and free delivery closed the sale
An email marketing campaign that really stood out to me this year was by a clothing brand I've been following for some time. What I thought was brilliant about them is how they personalised the experience of interactivity. My name in the subject line gave me a feeling that the email was particularly for me. Received just in time as it came on a day I was going into the city to shop for new clothes. And it was the limited time offer along with free shipping that eventually persuaded me to hit 'buy now'.
Keith Sant, Founder & CEO, Kind House Buyers
Cart reminder and subtle urgency drove purchase
The email came from a high-end watch company I wasn't familiar with, so it felt like a complete stranger reaching out to me. The subject line was simple and intriguing: "You left something behind." I almost deleted it, but curiosity got the better of me. Inside, the email featured a special edition watch design I had looked at before, along with a countdown timer and a playful message that said, "We'll keep it reserved for 48 hours." There were no promo codes, discounts, or extra fluff--just clean, direct messaging.
What made it stand out was the smart use of retargeting and urgency, paired with a simple, elegant layout that matched the brand. It didn't try to over-sell or distract. After reading it, I clicked through to their site and made the purchase without hesitation.
Vincent Carrié, CEO, Purple Media
Relevant offer after webinar prompted immediate buy
One of the best email marketing campaigns I saw this year came from a SaaS company offering productivity tools. What made it stand out was the perfect combination of personalisation, urgency, and clear value proposition. The email was tailored to my industry, highlighted features I hadn't explored yet, and included a limited-time discount with a bold call-to-action. The timing—sent right after a relevant industry webinar—made it feel highly relevant. This approach worked because it made the offer feel personal, urgent, and immediately actionable, compelling me to click 'buy now'
Brand With Salman, Performance Marketing Expert, dExito Branding
Context, right time, and proof made choice easy
One email campaign that stood out for me this year was from a niche software provider targeting startup founders. What made it compelling wasn't just the product or the discount, but how the email framed the offering around a real challenge their audience was facing, accelerating fundraising processes, creating an immediate sense of relevance and urgency.
What I have noticed is that the personalization was subtle but effective. The email referenced the recipient's industry and previous engagement, making it feel like a conversation rather than a broadcast. The timing also played a key role; it arrived just when most founders were actively planning their Q1 strategy, so the message aligned perfectly with intent. One small but impactful detail was the inclusion of a micro-case study in a single scrollable section, showing exactly how a peer benefited from the tool, which removed skepticism and reinforced trust.
In my opinion, the real reason I clicked was that the combination of context, timing, and concise storytelling made the decision feel effortless. It wasn't pressure or aggressive sales tactics—it was the perception that missing out would actually cost me time or opportunity, not just money.
Ultimately, the lesson is that effective email marketing is less about flashy design or generic offers and more about anticipating audience needs, telling a concise story, and presenting a relevant, actionable solution at the right moment. When those elements align, engagement and conversions happen naturally, and you're not just getting clicks, you're building relationships and trust.
Niclas Schlopsna, Managing Partner, spectup
Empathetic personalisation and clarity
What was the best email marketing campaign you saw this year, and what made it stand out?
The most compelling campaign I saw this year used what I would call empathetic personalisation, not the algorithmic version that fills an email with tokens and data points, but a tone that genuinely mirrored the reader's lived experience. Instead of focusing on discounts or flashy creative, the brand anchored the entire message around a simple idea: "You're overwhelmed, and here's one small decision that will remove friction from your week." That emotional accuracy made the offer feel less like a pitch and more like a partnership.
What truly drove the impact was the pacing of the message. It didn't try to convince in twenty different ways. It created one clear, credible path from pain point to solution, which is far more persuasive than the usual scattershot holiday-style messaging. In Des Moines and other Midwest markets, this approach resonates especially well because consumers value sincerity and clarity. When an email speaks the way a trusted advisor would, people stop scanning and start considering.
Mada Seghete, Co-founder, CEO and Marketing, Upside.tech
Relatable before-after made order feel obvious
The best email campaign I saw this year wasn't about a huge discount; it was from a small brand selling specialized organisational tools. It wasn't the offer that grabbed me, because they almost never discount—it was the timing and the story.
They sent an email on a Tuesday morning, right when most people are already feeling overwhelmed by their to-do list, and the subject line was something super simple like, "Your desk doesn't have to look like this."
The email didn't show the product first. It started with a single, high-quality, relatable photo of an absolute mess: papers everywhere, coffee cups, tangled cords. It was chaotic and felt like someone took a picture of my actual morning. Then, they immediately pivoted to the 'after' photo, showing the exact same scene, but now organised. The contrast was huge.
As an e-commerce owner myself, I loved that they focused on solving the human problem first, instead of shoving the product in my face. It was genuine empathy for my overwhelmed state. It triggered that "I need control now" feeling. The email was sharp, real, and purposeful, and that connection—not the price—is what finally made me click 'buy now.'
Flavia Estrada, Business Owner, Co-Wear LLC
Clear dollar value at rate hike drove upgrades
The home electrification rebate program partnership delivered the most impactful campaign to me this year. The email campaign landed at the perfect time--right when PG&E rates had increased--and it clearly laid out potential savings using actual dollar amounts, along with simple steps for upgrades and a limited-time offer that prompted immediate phone calls. Its effectiveness came from the way it presented benefits in a straightforward, practical way, which made it especially appealing to first-time customers considering heat pump or panel upgrades.
Our research shows that messages combining clear explanations with an urgent deadline--like a rebate expiration date or upcoming seasonal energy costs--tend to perform best. This particular email succeeded because it directly addressed customer needs without relying on complicated visuals or unnecessary fluff.
Dimitar Dechev, CEO, Super Brothers Plumbing Heating & Air
Curiosity subject and story sold the deal
The email campaign that caught all the eyes, in my opinion, was MVMT's "That one time we went viral..." email, as per the GetResponse experts, which was the one to get the most attention among all other campaigns. It got me hooked at once by a subject line that was curiosity-sparking and at the same time teasing a story without spoiling its intrigue that was pure in a sea of bland promos.
The campaign was so good that it even had the support of the storytelling, which was to its advantage. It started with a viral story that was to be told, then moved to the list of benefits, such as "sleek design meets everyday durability," and at the same time, it mentioned the huge savings right above the glowing "Claim Now" CTA. Nothing but very clear and concise under-100-word text that felt like a whisper to a VIP, and not sales pressure.
The timing aspect of the deal was perfect. Dropped mid-week (the prime Tuesday slot), it coincided with my watch browsing during the post-holiday slump.
Fahad Khan, Digital Marketing Manager, Ubuy Sweden
Plain text lesson delivered value before pitch
The best email I saw this year didn't even look like a campaign.
It came from a SaaS company that helps startups raise funds. No graphics, no buttons, no jargon. Just a plain text note titled "What founders get wrong about investor follow-ups." It opened with one clear idea: most founders lose momentum after the first investor call because they follow up too late or with the wrong ask. The email explained the pattern, gave a short example, and linked to a five-minute guide on how to fix it.
It worked because it taught something instantly useful. The format made it feel like a personal tip, not marketing. By the time the final line invited me to "see how we do this for our clients," it already felt natural to click. The value came first, the sale came last and that made all the difference.
Maharshi Chatterjee, Head of Growth and Automation, Qubit Capital
Progress journals inspired gentle action
An email that stood out to me this year used progress tracking as its main theme. It opened with a story about a designer who recorded weekly learning wins and noticed steady growth. The simple narrative felt relatable and created a sense of shared experience. Instead of pushing an offer, the message focused on the joy found in small achievements.
The timing worked well because it arrived at the start of a new quarter when planning feels natural. The email had a quiet confidence that relied on white space and minimal text to guide a calm reading pace. I clicked because the message aligned with how people grow in real life. It celebrated consistency and that emotional tone made the invitation appealing.
Christopher Pappas, Founder, eLearning Industry Inc
Personal story met my pain and won
One of the best email marketing campaigns I saw this year was about storytelling. Rather than immediately going for the offer, it related a personal pain point that resonated with me and made it feel like the right product. The content was engaging, the call-to-action clear but not pushy. What actually prompted me to click "buy now" was less about the discount or timing but the emotional connection that this email not only fit my status in a buyer's journey but spoke to my fear of change and made me feel like I was born with this app.
Evan Tunis, President, Florida Healthcare Insurance
Mission-led narrative outshone discounts and converted
The standout email marketing campaign this year was for a niche B2B software firm specialising in sustainability analytics. What made it shine was the commitment to genuine narrative and value alignment. The communication focused entirely on the founder's authentic mission to solve a major industry problem, moving far beyond typical feature lists. This approach successfully sidestepped the noise of competitors' short-term price drops. I pulled out my wallet not because of the offer or timing, but because the brand articulated a shared purpose; it proved the long-term transformative "why" behind the product, demonstrating a real solution to a pervasive challenge.
Sahil Gandhi, CEO & Co-Founder, Blushush Agency
Quiet minimalism evoked calm and drove purchase
A tiny jewelry company sent an email that featured only a photo of a hand submerged in chilled water, wearing a single gold ring. The subject line simply read "Still." The subtlety of the image and message created an immediate sense of calm. It was such a quiet, understated approach that it cut through the noise and made me stop scrolling.
Rather than push a sale or offer a discount, the email invited me to experience a feeling--a specific, desirable sensation. That emotional resonance was what convinced me to buy. In that moment, the email felt more like a piece of art than a marketing pitch.
Julia Pukhalskaia, CEO, Mermaid Way
Outcome-first email reduced friction
The best email marketing campaign I saw this year was from a SaaS tool that used a decision-based structure instead of a traditional promotion. After evaluating thousands of SaaS platforms for WhatAreTheBest.com, I've learned that the most persuasive campaigns reduce decision friction — and this email did exactly that. Instead of talking about features, it showed a simple before-and-after workflow that made the benefit instantly clear.
What made it stand out was timing and clarity. It arrived right after I had been analysing similar tools, and the email opened with the exact outcome the user wanted rather than the product itself. It matched a pattern we've noticed in our own work: when you present the transformation first and the offer second, conversions jump dramatically.
A small detail pushed me toward the buy now click — they included a side-by-side comparison block, similar to the automated comparison layers we've been building into our evaluations. Seeing my own pain point mirrored back in a simplified format made the decision effortless.
Albert Richer, Founder & Editor, What Are The Best.com
Game-like design and timed deals dazzled
I came across plenty of expertly crafted email campaigns for this year's Black Friday, but the one that really stood out for me was PlayStation's slick email mimicking the gaming experience, clearly tailored for gamers like me. And I admit, it did a pretty good job! The dark mode gradients, limited-time deals and PS5 bundles were very well-designed, and the exclusivity of the deals on offer further made the discounts very, very attractive. I am sure Sony had a very successful campaign because the timing of these offers — just before peak holiday shopping — would have converted many successful purchases. Overall, I think the marketers understood their audiences very well and crafted a very appealing message that was hard to ignore.
Elyas Coutts, CEO, Connect Vending
Resolution segments and urgency fueled fitness sales
A notable email marketing campaign by a fitness brand effectively leveraged New Year's resolutions through personalized messaging and urgency. By segmenting their email list based on customer demographics and purchase behavior, they delivered tailored content that resonated with recipients. The campaign included success stories and fitness tips for those interested in weight loss, all while promoting a limited-time discount on their best-selling products.
Mohammed Kamal, Business Development Manager, Olavivo
Trusted brands, timely usefulness, and clear CTA
Speaking as someone who lives inside email dashboards way too much, the "best" campaigns I saw this year all had one thing in common: they didn't feel like campaigns.
The ones that actually made me consider clicking "buy now" usually met a few conditions:
1. I already trusted or knew the brand a bit. Cold emails almost never work on me anymore. With inbox spam and scams, I only pay attention if I've heard of the product, used the free version, or seen good things about it elsewhere.
2. The content felt genuinely useful, not salesy. The standout examples weren't shouting "BIG SALE!!!" in my face. One of the most effective was a re-engagement email that calmly walked through a specific problem I had, showed clear use cases, and made the paid plan feel like the logical next step, not a desperate pitch.
3. Timing and context were spot on. Good email marketing isn't just "send more." The ones that hit hardest landed when I was already thinking about that problem:
-A tool I'd trialed emailing me right when I was planning my next quarter.
-A Black Friday offer from a brand I already liked, arriving after they'd warmed me up with genuinely good content.
4. Clean design, short copy, clear CTA. No clutter, no 20 different buttons. Just:
-A tight subject line.
-Short, benefit-led copy.
-One clear offer.
-One obvious button.
So if I boil it down: the campaigns that work aren't magic templates. They combine relevance (right problem), timing (right moment), and trust (right brand). Discount might help, but the real trigger is: "This actually solves something I care about right now," communicated in a simple, confident way.
Sanjit Sarker, SEO Head, SEO Agency Boston
My data, low risk, perfect moment sealed it
The best one I saw this year was from a small SaaS I use for client reporting.
The subject line was something like, "You're doing X reports a month - here's a faster way." It grabbed me because it was based on what I was doing in the app, not a broad promise or a sale.
Inside, they didn't talk about "features". They showed me my own numbers: how many reports I'd run in the last month, a rough guess of hours spent, then a simple picture of that same work using a new workflow on their higher plan. It felt like a mini audit of my time. No hype, just: "Here's the cost of how you work now. Here's the likely gain if you change."
The moment I clicked "buy" wasn't about a big discount. Two things mattered more.
First, the risk felt near zero. Upgrading was a one-click 14-day test, no card updates, and I could roll back in one click. That made the choice feel like a quick experiment, not a commitment.
Second, the timing matched my pain. It hit my inbox on a Monday, right after a heavy reporting week, when I was still tired of doing those manual steps. The problem was vivid, so their solution felt urgent without them saying it.
So it wasn't the offer size. It was relevance, proof, and safety: they used my data to make the case, they sent it when the problem hurt, and they framed the upgrade as reversible. That mix made paying more feel like the obvious path, not a hard sell.
Josiah Roche, Fractional CMO, JRR Marketing
Precise cross-channel push and clear deals
The best email campaign I saw this year was from Plix, a skincare and wellness brand I've personally been using for over two years. Because I'm already a customer, I can clearly see how strong their retargeting engine is — their emails, ads, and influencer campaigns all work together really well.
What stood out to me was how straightforward their offers were. They don't complicate things — they highlight the exact deal upfront, like their B2G2 offer or the "build your box at ₹1400" deal. That transparency, paired with strong timing and consistent reminders across channels, is what actually nudged me to buy again.
Aquibur Rahman, CEO, Mailmodo
Offer structure matched progress and drove bulk buy
Yoga Body's email campaign right before Black Friday was the best one I saw this year. It worked on me right away. The deal was set up so that buying more than one course was not only cheaper, but it also worked with how I was progressing with my flexibility training. I bought most all their courses because the offer was designed to make it cheaper and easier if i buy more and it felt very organic and made sense for my process to get more flexible. It wasn’t the design or something but the overall structure and story behind. It seemed like they knew how people learn and made the offer based on that.
Heinz Klemann, Senior Marketing Consultant, BeastBI GmbH
Friendly personalisation and perfect time spurred buy
The best email marketing campaign I received this year was from a fashion company. They were smart about personalized marketing and storytelling. It didn't read like a hard sell email. It read more like a friend passing along a special offer. The timing was perfect. It got here in time for a thing I have. It gave me an excuse to shop for a new outfit. The targeted message and the timing compelled me to click "buy now." That just goes to show the power of email marketing to reach out and impact people.
Pavel Khaykin, Founder & SEO Consultant, Pasha Digital Solutions
Quiet craft email created natural urgency
Equipoise Coffee noticed one campaign that stood out because it respected the reader's attention instead of trying to overpower it. A small ceramics studio sent a single paragraph announcing a limited run of hand thrown mugs priced around 48 dollars. No countdown timer, no stacked graphics, no layered upsells. The timing landed early on a quiet weekday morning when people were easing into their routines, which meant the message arrived with far less competition. What pulled us in was the clarity. Each mug was photographed in soft natural light with a short note about the clay body and the maker's process. The email felt like a conversation rather than a pitch. That restraint created urgency in a way heavy marketing rarely does. Customers bought because the piece felt personal and finite, not because they were pushed. It shaped how we think about our own outreach at Equipoise Coffee. When the message honors the pace of the reader, the decision to click buy now feels natural rather than pressured, and the relationship deepens instead of feeling transactional.
Rory Keel, Owner, Equipoise Coffee
Post-order transparency built trust and conversions
The best campaign I saw this year didn't rely on discounts, it focused on reassurance. It walked buyers through exactly what happens after they place an order, with timelines, visuals, and expectations laid out clearly. That transparency made me trust the brand enough to click through. For high-consideration purchases, clarity beats urgency every time.
Hershel Glueck, CEO, Hero Time
Familiar bundle, loyalty nudge, perfect reorder time
The best email I bought from this year came from a small DTC coffee brand. Subject line felt personal but not creepy. It mentioned my usual beans and a limited roast that paired with them. The timing landed right after my last order normally runs out. Inside the email the layout was simple. One hero image, a short note from the founder, and a clear bundle offer with free shipping.
What actually pushed me to click was the mix of familiarity and small risk. I was buying my regular bag plus something new, not betting the whole order. The email also reminded me I had unclaimed loyalty points, which turned into a small discount at checkout. That detail made it feel like a favor, not pressure. Fresh 2025 data shows how personalization and timing drive much higher email revenue: https://www.mailmodo.com/guides/email-marketing-statistics/
Ihor Lavrenenko, SEO Manager, Pesty Marketing
