Tattly’s emails are full of colour, packed with big graphics, and instantly recognisable - even if you didn’t read a word. They use a clear layout so even though the emails are on the longer side, it doesn’t feel like a chore to scroll. You just want to keep going.

Luxury brands can fall into the trap of style over substance - prioritising sleek visuals and dreamy aesthetics while neglecting the strategic backbone that drives conversions. But successful luxury marketing often has more in common with B2B than it does with traditional ecommerce.

When you're ready to grow, don’t ignore your existing fans. These are the people already buying from you, opening your emails, and telling their friends. If you’re not tapping into that loyalty, you’re missing one of the most cost-effective marketing strategies available.

Branding Designer Jasmin Plouffe and I explore the balance between creativity and consistency in email design. We dive into how visual appeal supports engagement, and how to maintain your brand identity without being boring!

Jill recently turned to art. It was during this journey that she came across an email list that continues to inspire her - not just for its creative content, but for its value-driven approach to marketing.

Janel Torkington, Co-Owner & Content Designer at Strange Birds and I dove deep into how email marketing works for unsexy products – like taxes. Yup, taxes.

In email marketing, sometimes clarity over clever works best. Chanti Zak, Quiz Growth Strategist and Growth Coach joins me to break down how Cut 30 structures its emails to drive engagement and conversions.

Rachael Johnson and I discuss Maha Copy's welcome email. We explore the importance of hooks, consistency in email marketing and the significance of authenticity in building a personal brand.

Most brands describe their products in a way that’s, well… bog standard. But what if you gave them a personality? Characters make your brand feel human, and humans build relationships.

Ah, Valentine’s Day - the marmite of holidays. Some love it, while others would rather skip it entirely. For email marketers, this raises an age-old question: Should you offer subscribers the option to opt out of celebration emails?

My musings on the future of email were invited to be part of a vibrant exhibition. Titled "Email is Dead," the immersive display aimed to explore the transformative power of email in our ever-evolving digital landscape.

You’re continually bombarded with 'best practices'. You encounter these ‘best practices’ in all aspects of business, not just in email marketing… and it’s overwhelming. So, here's my list of remedies to break free from an email rut.