Tattly’s emails are full of colour, packed with big graphics, and instantly recognisable - even if you didn’t read a word. They use a clear layout so even though the emails are on the longer side, it doesn’t feel like a chore to scroll. You just want to keep going.

Luxury brands can fall into the trap of style over substance - prioritising sleek visuals and dreamy aesthetics while neglecting the strategic backbone that drives conversions. But successful luxury marketing often has more in common with B2B than it does with traditional ecommerce.

When you're ready to grow, don’t ignore your existing fans. These are the people already buying from you, opening your emails, and telling their friends. If you’re not tapping into that loyalty, you’re missing one of the most cost-effective marketing strategies available.