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    <loc>https://www.flicemail.com/blog</loc>
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    <lastmod>2026-02-10</lastmod>
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    <loc>https://www.flicemail.com/blog/4-automations-that-fuelled-fast-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
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      <image:title>Blog - 4 automations that fuelled fast growth for ecommerce brands (and why) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/create-and-cultivate-email-breakdown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
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      <image:title>Blog - The newsletter 700K female entrepreneurs love | Email Breakdown with Emily Oberman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/best-emails-of-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
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      <image:title>Blog - What made you hit ‘Buy Now’ in 2025? 32 experts reveal the emails that got them to act! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/cyber-week-2025-standout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
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      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/ca60cdad-8306-4f8b-aae5-dee2ca1b4d2e/Black+Friday+Cyber+Monday+Emails-3+12.12.41.png</image:loc>
      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/d26c7894-620d-4072-8904-8fb767d4f44b/Black+Friday+Cyber+Monday+Emails-4.png</image:loc>
      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/f328acca-f245-4d9d-a2e4-fe49558cf5b4/Black+Friday+Cyber+Monday+Emails-5.png</image:loc>
      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/1b8e835d-b136-4ec8-a48e-9f17f053810e/Black+Friday+Cyber+Monday+Emails-6.png</image:loc>
      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/e9ef9218-26ef-41fc-8874-e905831cd1fe/Black+Friday+Cyber+Monday+Emails-7.png</image:loc>
      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/9fa7ff00-830e-4022-a74c-8dc3c9cfcc60/Black+Friday+Cyber+Monday+Emails-8.png</image:loc>
      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/52d9f7c9-f3ce-47af-9fa8-87902ade57d8/Black+Friday+Cyber+Monday+Emails-9.png</image:loc>
      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/06504160-0a32-452a-bcf2-2e4e08979502/Black+Friday+Cyber+Monday+Emails-10.png</image:loc>
      <image:title>Blog - Cyber Week 2025 email highlights: what stood out in my inbox - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/ricky-gervais-list-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/e5d51cad-0144-4a14-934c-0fb2f851ad80/NEW+IG+POSTS-77.png</image:loc>
      <image:title>Blog - Ricky Gervais’ Dutch Barn Mailing List: A Masterclass in Intentional List Building - Make it stand out</image:title>
      <image:caption>Just some of the IG stories I spotted from 5th–15th November 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/99e15507-3248-4329-ab44-2543529bcad3/Screenshot+2025-11-17+at+10.59.49.png</image:loc>
      <image:title>Blog - Ricky Gervais’ Dutch Barn Mailing List: A Masterclass in Intentional List Building - And then he drove people straight to his mailing list.</image:title>
      <image:caption>Ricky’s Rant → WATCH IT HERE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/40dc7907-3347-424e-b054-5d812fd36c3e/NEW+IG+POSTS-78.png</image:loc>
      <image:title>Blog - Ricky Gervais’ Dutch Barn Mailing List: A Masterclass in Intentional List Building - Make it stand out</image:title>
      <image:caption>There’s IG posts &amp; reels too</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/9b1daae5-776b-4259-ae76-d5c96afff167/Screenshot+2025-11-19+at+15.05.06.png</image:loc>
      <image:title>Blog - Ricky Gervais’ Dutch Barn Mailing List: A Masterclass in Intentional List Building - Then nail keeping the list alive.</image:title>
      <image:caption>Beyond the signup competition, they continue to engage and reward subscribers with perks. Case in point: their upcoming Dutch Barn Fifty Black, launching Friday 28th November, is exclusive to the mailing list. Teases like this keep the list engaged, build anticipation, and give the most loyal fans a reason to stick around. Exactly the kind of strategy that turns subscribers into buyers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/mondays-upsell-email</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/postal-address-compliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/c76c4248-52be-4fb4-9b2d-714684fdc0af/email-preview-1.jpeg</image:loc>
      <image:title>Blog - Put Your Address in the Footer. Please. - Make it stand out</image:title>
      <image:caption>An example found in my personal inbox just this morning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/239721aa-af76-4fd1-8f5c-d43169725e68/email-preview.jpeg</image:loc>
      <image:title>Blog - Put Your Address in the Footer. Please. - Make it stand out</image:title>
      <image:caption>Stripped-back, minimal, and… non-compliant.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/7-emails-for-bfcm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/85fc7591-e597-4c5f-b8da-65b66e9f9a74/Black+Friday+Cyber+Monday+Emails.png</image:loc>
      <image:title>Blog - Top 7 Emails I’d Send for a Successful BFCM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/949c6e84-3243-4548-a824-91bd88d05c78/Black+Friday+Cyber+Monday+Emails-2.png</image:loc>
      <image:title>Blog - Top 7 Emails I’d Send for a Successful BFCM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/0a2dadd9-9c21-42e7-8e62-6d649b2136d8/Black+Friday+Cyber+Monday+Emails-3.png</image:loc>
      <image:title>Blog - Top 7 Emails I’d Send for a Successful BFCM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/df75400d-97d8-4790-adeb-7a8c8201c21e/Black+Friday+Cyber+Monday+Emails.png</image:loc>
      <image:title>Blog - Top 7 Emails I’d Send for a Successful BFCM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/6e3af406-718f-438f-98db-7d85035cf0b0/Black+Friday+Cyber+Monday+Emails-2.png</image:loc>
      <image:title>Blog - Top 7 Emails I’d Send for a Successful BFCM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/99d6c1fa-77f6-46dd-a0fa-98e5c91e7979/Black+Friday+Cyber+Monday+Emails-3.png</image:loc>
      <image:title>Blog - Top 7 Emails I’d Send for a Successful BFCM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/089049b8-318f-42ca-9c79-77c05e6049e3/Black+Friday+Cyber+Monday+Emails.png</image:loc>
      <image:title>Blog - Top 7 Emails I’d Send for a Successful BFCM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/avoiding-bland-email-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-02</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/managing-a-growing-list</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-11</lastmod>
    <image:image>
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      <image:title>Blog - What’s the difference in managing email lists of 1,000, 10,000, and 100,000 subscribers? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/interactive-email-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/waitlist-emails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/4ad73602-94f4-40c9-aaf4-0cd88d6a4993/Post+purchase+blog+%282240+x+1674+px%29.jpg</image:loc>
      <image:title>Blog - Why waitlist emails work (and how to use them to nail your next launch) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/486eef70-7243-4518-8562-66306cddad2a/Post+purchase+blog+%282240+x+1674+px%29-3.jpg</image:loc>
      <image:title>Blog - Why waitlist emails work (and how to use them to nail your next launch) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/5f0b6b2e-b7aa-4ce6-9ce4-0c5c72469c07/Post+purchase+blog+%282240+x+1674+px%29-4.jpg</image:loc>
      <image:title>Blog - Why waitlist emails work (and how to use them to nail your next launch) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/crafting-clickable-emails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/email-marketing-for-luxury-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-05</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/referral-and-rewards-programs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/consistency-and-creativity-in-email</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/building-connection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/marketing-something-people-need-but-dont-want</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/clarity-in-email</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/high-converting-welcome-emails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/breakdown-four-sigmatic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/breakdown-fortnum-and-mason</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/bf91f432-9c22-41bc-bdb9-313761e7ed1f/5.png</image:loc>
      <image:title>Blog - How Fortnum &amp;amp; Mason uses an opt-out strategy in their Valentine’s email | Email teardown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/f37ed3f0-129b-4075-bff4-1dda62604a52/Post+purchase+blog.png</image:loc>
      <image:title>Blog - How Fortnum &amp;amp; Mason uses an opt-out strategy in their Valentine’s email | Email teardown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/ec4b0062-b1d4-4f1b-8daf-c932d3ed1155/Post+purchase+blog-2.png</image:loc>
      <image:title>Blog - How Fortnum &amp;amp; Mason uses an opt-out strategy in their Valentine’s email | Email teardown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/9c979ced-acd0-412e-b7ec-7290f0755b69/Post+purchase+blog-3.png</image:loc>
      <image:title>Blog - How Fortnum &amp;amp; Mason uses an opt-out strategy in their Valentine’s email | Email teardown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/056908a9-bedd-4b44-874b-21b35da9881e/Post+purchase+blog+%282240+x+1674+px%29.gif</image:loc>
      <image:title>Blog - How Fortnum &amp;amp; Mason uses an opt-out strategy in their Valentine’s email | Email teardown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/best-emails-of-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/d3543bd7-4711-41d7-8e44-bf6838ee4b14/unsplash-image-aI9DYd_xcIE.jpg</image:loc>
      <image:title>Blog - What Made You Hit ‘Buy Now’ In 2024? 28 Experts Reveal The Emails That Got Them To Act! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flicemail.com/blog/why-post-purchase-emails-are-more-than-just-receipts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/242a54c9-991a-4f2c-85e6-c916023fd575/unsplash-image-m7zKB91brGo.jpg</image:loc>
      <image:title>Blog - Why Post-Purchase Emails Are More Than Just Receipts (and How To Make Them Actually Stand Out) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/bc1b50d0-6bc8-40aa-be5b-b8acda445018/Post+purchase+blog.png</image:loc>
      <image:title>Blog - Why Post-Purchase Emails Are More Than Just Receipts (and How To Make Them Actually Stand Out) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/ea2e9678-8e8a-44b4-a51e-33628d5ce0c6/Post+purchase+blog-2.png</image:loc>
      <image:title>Blog - Why Post-Purchase Emails Are More Than Just Receipts (and How To Make Them Actually Stand Out) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/fe06dd05-af8b-404d-ac05-febec07bbbd7/Post+purchase+blog-3.png</image:loc>
      <image:title>Blog - Why Post-Purchase Emails Are More Than Just Receipts (and How To Make Them Actually Stand Out) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/7d6ac40b-dde2-404e-a1b4-be5aed44ce91/Post+purchase+blog-4.png</image:loc>
      <image:title>Blog - Why Post-Purchase Emails Are More Than Just Receipts (and How To Make Them Actually Stand Out) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:title>Blog - How To Use Bold And Italics In An Ecommerce Email - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
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      <image:title>Blog - Why I Still Love Mailchimp After All These Years - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why It's Time To Move Beyond Traditional Email Marketing Advice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 9 Innovative Email Marketing Strategies For A Winning 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Blog - Exploring Email's Evolution: A Day at the Design Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/1698238916179-HAMAGJM3GF45I4AFY3RK/IMG_3940.jpeg</image:loc>
      <image:title>Blog - Exploring Email's Evolution: A Day at the Design Museum</image:title>
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      <image:title>Blog - Exploring Email's Evolution: A Day at the Design Museum</image:title>
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      <image:title>Blog - Exploring Email's Evolution: A Day at the Design Museum</image:title>
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      <image:title>Blog - Exploring Email's Evolution: A Day at the Design Museum</image:title>
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      <image:title>Blog - Exploring Email's Evolution: A Day at the Design Museum</image:title>
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      <image:title>Blog - Exploring Email's Evolution: A Day at the Design Museum</image:title>
    </image:image>
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      <image:title>Blog - Exploring Email's Evolution: A Day at the Design Museum</image:title>
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    <changefreq>monthly</changefreq>
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      <image:title>Blog - How To Overcome Email Marketing Overwhelm Right Now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/eb8e8e41-34d6-4ce8-b353-2e1a9f598895/shake-it-off-shake.gif</image:loc>
      <image:title>Blog - How To Overcome Email Marketing Overwhelm Right Now - So, I’ve put together a list of ideas to help you shake off email overwhelm.</image:title>
      <image:caption>Here they are, in no particular order. Pick one at random or try them all. There’s no ‘best practice’ here.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Unwrapping The Hidden Magic: Q4 For B2B And Service-Based Businesses! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/34adf9d7-c3ea-4174-807e-6a7c8c7809a0/Thought+Piece+-+Images.png</image:loc>
      <image:title>Blog - Unwrapping The Hidden Magic: Q4 For B2B And Service-Based Businesses! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - How To Overcome 4 Common (And Frustrating!) Email Marketing Challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.flicemail.com/blog/how-to-master-the-art-of-holiday-subject-lines</loc>
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      <image:title>Blog - How To Master the Art of Holiday Subject Lines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Black Friday Email Marketing Case Studies: Small Brands That Got It Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/b5c38d2a-aac4-40dd-a58e-dc1811ddfe07/Settle+in%2C+this+is+a+long+one+%28but+worth+it%29....png</image:loc>
      <image:title>Blog - Black Friday Email Marketing Case Studies: Small Brands That Got It Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Black Friday Email Marketing Case Studies: Small Brands That Got It Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Black Friday Email Marketing Case Studies: Small Brands That Got It Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Black Friday Email Marketing Case Studies: Small Brands That Got It Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Let's Get Quizzy (Quiz Making 101) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/094360c9-7d82-4356-aa2f-6c0f7f6da6ce/Thought+Piece+-+Images+%284%29.png</image:loc>
      <image:title>Blog - Let's Get Quizzy (Quiz Making 101) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/19028ef4-3d14-40cd-aa2b-0a7b707f2aea/Thought+Piece+-+Images+%2811%29.png</image:loc>
      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/c1173330-db82-48b6-8fb2-667861f51c0f/Thought+Piece+-+Images+%2814%29.png</image:loc>
      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/fe0f8847-8f8c-4e28-b779-ffcbcd98f272/Thought+Piece+-+Images+%2815%29.png</image:loc>
      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/0e853723-4385-4cd6-8a78-7246ce60c318/Thought+Piece+-+Images+%2816%29.png</image:loc>
      <image:title>Blog - The Power of (Email) Love &amp;lt;3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Here's the Key to Avoiding Spam Filters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Could Pinterest Help Your Email Marketing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Could Pinterest Help Your Email Marketing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - “Vicky is a lifesaver! As much as I know how to write an email I definitely don’t know sequencing or automation or how to make sure people actually receive the email I’m writing. I’m so grateful for her help!”</image:title>
      <image:caption>Rachel Hollis ~ 4x NYT Bestselling Author, Podcaster, and Motivational Speaker</image:caption>
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      <image:title>Home - THE PROMO PACKAGE</image:title>
      <image:caption>Get your seasonal promotions prepped, polished, and ready to roll. Stop scrambling and start selling with confidence.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/b8b5b7d7-bd50-4b7c-8cbd-0aee56bb263b/everyday+icon-18.png</image:loc>
      <image:title>Home - THE EMAIL INTENSIVE</image:title>
      <image:caption>New arrivals seeing tumbleweed instead of a red carpet? Upsells not selling? Carts collecting dust? If you need fixes fast, this is for you.</image:caption>
    </image:image>
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      <image:title>Home - THE 90-DAY INBOX IMPACT</image:title>
      <image:caption>Have me as your in-house email marketing ally for three months, optimising every element of your email strategy and driving tangible results.</image:caption>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/1687249947275-XZW6B1DD62MCWBNCRP5E/inc_logo_icon_170982.png</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/1687249957830-2U7MYBPWXL7MRB2VP1NA/red-magazine-logos-idSHvtkt9D.jpeg</image:loc>
      <image:title>About</image:title>
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      <image:title>About</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/f6d91ce4-a59a-4f46-b2d5-5e5c2f73eb60/ella-jardim-E986DSwtaHc-unsplash.jpg</image:loc>
      <image:title>About - "We had the pleasure of working with Vicky for five years, and honestly, she was incredible. What started as some training sessions evolved into her managing our entire email platform, and we couldn't have been happier with how things grew. Vicky had this amazing ability to take our half-baked ideas and turn them into actual strategies. We'd throw concepts at her constantly, and she never made us feel like we were asking too much. Instead, she'd patiently work through everything with us and give us a clear blueprint for execution. The automations and segmentation we built together were way more sophisticated than anything we could have done on our own. What really stood out was that Vicky wasn't just technically skilled (though she absolutely was) – she's a strategic thinker with real depth of experience. She challenged us in the right ways and helped us see possibilities we hadn't considered. She genuinely felt like an extension of our team rather than an outside contractor. And beyond all the professional stuff, she was just lovely to work with. That might sound like a small thing, but when you're collaborating closely with someone for years, it makes all the difference. Thank you for everything, Vicky!" ~ Robyn Peters @ VanCatUK</image:title>
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      <image:title>Mailchimp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61a758b1fb96aa035effe80d/1655150257565-E1A8YOFFGN80J2W3VI07/unsplash-image-BSw_8AatkNU.jpg</image:loc>
      <image:title>Mailchimp - “The training was well formatted, perfectly pitched and I got all the answers to my questions and more! Vicky was friendly, welcoming and quickly established what I knew and where best to help me so we could achieve our goals. I set myself a target of 1500 subscribers by the pre-order launch and we’re still several weeks away and we’ve smashed our target, currently on over 1800!! Since the training Vicky has continued her support and been an invaluable help. I know without Vicky I wouldn’t have had the knowledge or confidence to execute our email marketing the way I have. I gained more knowledge in those 2 hours than I had in several years of self-learning! I would highly recommend booking a training session with Vicky, you won’t regret it and your investment will come back 10-fold in the time saved and improvement in your strategy!” ~ Charlotte Russell @ Pawprint Family</image:title>
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  <url>
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      <image:title>The Promo Package - “Vicky immediately grasped my business model, my tone of voice and understood my goals and requirements for using Mailchimp to grow and nurture my email list. Vicky is quickly able to create and adapt engaging copy that speaks to my audience and to position that content into aesthetically pleasing emails that convert.”</image:title>
      <image:caption>~ Georgina @ The White Gallery</image:caption>
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      <image:title>Email Intensive - “Vicky transformed the way we interact with customers using automated emails and it's already showing great results. Despite using Mailchimp for several years I was always aware that we weren't using its features as much as we ought to be. After getting Vicky's help I'm confident that we're getting much more out of it. She made the experience much more easy than I'd imagined.”</image:title>
      <image:caption>~ Tom Pinder @ The Welsh Cheese Company</image:caption>
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    <image:image>
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      <image:title>Email Intensive - “I had the pleasure of working with Vicky, and she made a massive difference in how I approach my email marketing. She helped me focus on what needed to be done, offered the guidance I needed on my ideas, and then supported me to get started on them. She’s a Mailchimp whiz, but more than that, she’s a genuinely lovely person who makes the whole process feel easy and, dare I say, even enjoyable. If you’re wondering how to improve your email marketing, I highly recommend her - whether you’re just starting out or looking to fine-tune things. Trust me, you won’t regret it!”</image:title>
      <image:caption>~ Niamh Keohan @ We Love Transformational Travel</image:caption>
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  <url>
    <loc>https://www.flicemail.com/the-90-day-inbox-impact</loc>
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    <lastmod>2025-04-02</lastmod>
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      <image:title>The 90-Day Inbox Impact - “Vicky was brilliant - quick, communicative, a great copywriter. She really took time to understand what we're about and got it right very quickly, without too much back-and-forth. We would highly recommend working with her.”</image:title>
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